I don’t like to go on about “apostrophe abuse” or spelling and grammar mistakes in general – this post and indeed this blog is guaranteed to be littered with those…but. But. But, Target, come on. This is not good enough. In a country that gets “Five items or fewer” signs correct at the checkout (while my homeland sticks with “Five items or less”), why do you still fall foul of a very basic apostrophe rule? Could do better.

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